Deadline: 29-Aug-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)
Lighting Africa, a joint World Bank/IFC program aims at helping address the lighting
needs of consumers who rely predominantly on fuel-based kerosene lamps and candles by enabling them gain access to non-fossil fuel-based, low-cost, high-quality, safe, and reliable lighting products.
The Lighting Africa, Tanzania program has identified consumer education as a critical component in developing the market for off-grid lighting products in Tanzania. The consumer education initiatives will include an above-the-line campaign through a broad range of marketing and public awareness activities including TV, radio, print media, out-of-home, social media and mobile advertising etc designed to reach consumers and create behavioral change.
The consumer education initiatives will also include below-the-line consumer engagements such as consumer activations, stakeholder events, roadshows, direct marketing, and digital activation activities etc designed to reach consumers and create behavioral change.
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