Two eC2 Tenders: Lighting Africa: Consumer Education Below/Above the Line in Tanzania

Deadline: 29-Aug-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)

Lighting Africa, a joint World Bank/IFC program aims at helping address the lighting light-bulb-297489_640needs of consumers who rely predominantly on fuel-based kerosene lamps and candles by enabling them gain access to non-fossil fuel-based, low-cost, high-quality, safe, and reliable lighting products.

The Lighting Africa, Tanzania program has identified consumer education as a critical component in developing the market for off-grid lighting products in Tanzania. The consumer education initiatives will include an above-the-line campaign through a broad range of marketing and public awareness activities including TV, radio, print media, out-of-home, social media and mobile advertising etc designed to reach consumers and create behavioral change.

The consumer education initiatives will also include below-the-line consumer engagements such as consumer activations, stakeholder events, roadshows, direct marketing, and digital activation activities etc designed to reach consumers and create behavioral change.

It is also anticipated that the consumer education campaign components will involve close collaboration with the media, private sector companies in the lighting industry, and civil society.

See full tenders here:

eConsultant2 website:

Tender notifications: #1225844 & #1225725

Assignment Countries:

  • TZ – Tanzania