eC2: Lighting Africa/Global: Quality Assurance Manager under ACE Program

Deadline: 23-Feb-2019 at 11:59:59 PM (Eastern Time – Washington D.C.) Solar-street-lights-in-Guinea1

Lighting Africa/Global program is a joint IFC/World Bank initiative that seeks to build sustainable markets for affordable, high quality, modern solar lighting and energy products for people not connected to grid electricity.  There are, however, impediments in many markets in Sub-Saharan Africa that must be addressed to enable growth of the sector in the region. One key barrier is the lack of quality standards that has resulted in markets being flooded by low quality products thus undermining consumer confidence.  In response to these market failures, working with UK’s Department for International Development (DFID), the program has developed the Africa Clean Energy (ACE) program which has the objective of addressing a host of market barriers that have served to make these markets unattractive to potential manufacturers and distributors.  Lighting Global is therefore looking for a firm to implement the quality assurance component and activities under the ACE program.

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eC2: Lighting Africa, Nigeria – Consumer Education: Above the Line Phase 3

Deadline:  31-Jan-2019 at 11:59:59 PM (Eastern Time – Washington D.C.) Solar-street-lights-in-Guinea1

Lighting Africa is a joint World Bank/IFC program aimed at helping 250 million people in Sub-Saharan Africa, especially rural, urban, and sub-urban consumers without electricity access to high-quality, safe, and reliable lighting products by the year 2030.
Launched in March 2015 and scheduled to end in April 2019, the Lighting Africa (Nigeria) Program has committed significant resources and worked closely with a range of key stakeholders to develop an off-grid energy market in Nigeria. The market is now in its early growth stage. As the program enters its final quarter, consumer education is focused on addressing the perception, knowledge and purchase barriers encountered by consumers. Accordingly, IFC is soliciting proposals from marketing communications firms to develop and implement a close-out above-the-line consumer education program that builds on previous efforts to drive rapid consumer uptake of quality verified solar lighting products.

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Off-grid bringing power to millions

solar-energyPicture an island in Bangladesh that is so remote that there is no way the traditional electricity could reach it. Not now, and probably not anytime soon. That was the situation in Monpura just a few years ago – but not today.

Today, Monpura is thriving, thanks to solar power. Markets are abuzz, households can power TVs, fans and even refrigerators, and streets are lit up at night. In fact, solar home systems have helped take electricity to more than 20 million people in rural Bangladesh.

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energyDeadline: 27-Feb-2018 at 11:59:59 PM (Eastern Time – Washington D.C.)

Objective: IFC seeks to hire the services of a firm (the Consultant) to conduct a market research on productive use opportunities in Tanzania, utilizing standalone solar photovoltaic products. The primary objective of the research to help to give informed decisions on the best approach to address the productive use opportunities and challenges as well as to inform the associates to the program of the existing opportunities for supplying the products and the market potential. For the purposes of this assignment, the working definition of a stand alone solar products productive use is the use of solar products ranging from solar pico products up to solar home systems that are 300 watts for income and welfare enhancing economic activities (such as fishing, agriculture, small enterprises, health and education) in rural Tanzania that is not currently connected to either a mini-grid or main grid.

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eC2: Lighting Africa Kenya II Above the Line Consumer Education Campaign

Deadline: 15-Nov-2017 at 11:59:59 PM (Eastern Time – Washington D.C.)

Objective: IFC is soliciting proposals from marketing communications firms to develop aledlampen
7-month consumer awareness above-the-line (ATL) strategy and design for Lighting
Africa Kenya II’s consumer education campaign in Kenya targeting the different relevant segments. This ATL strategy will primarily involve the choice, selection and media placement in appropriate channels for the program’s consumer education campaign to support its current target market and clients.

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eC2: Lighting Africa – PAYG Market Attractiveness Index

Deadline: 12-Sep-2017 at 11:59:59 PM (Eastern Time – Washington D.C.) solar-energy

IFC has supported development of the off-grid sector through a series of programs including Lighting Africa. To help broaden the reach of the PAYG business model, IFC is seeking the services of a firm to develop a Market Attractiveness Index that will provide PAYG companies with a diverse set of variables and market related information to inform their market expansion strategies for numerous countries in Sub-Saharan Africa. The Index will provide the necessary strategic framework for decision-making about market entry into new countries in Sub-Saharan Africa.

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eC2:Lighting Africa, Nigeria – Consumer Education: Digital Marketing

Deadline: 21-Nov-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)
Following the successful launch of the program in Nigeria in March 2015, a pan-Nigeria consumer education campaign commenced with the objective of increasing awareness and adoption of solar lighting products in Nigeria. An assessment of the impact of the campaign revealed growing awareness of solar lighting products. The Lighting Africa, Nigeria Program has observed the increasing importance of digital marketing as a vital piece in the communication mix and is now seeking a marketing firm to deliver a high-impact consumer education campaign that builds on initial digital activities and amplifies the ATL and BTL efforts to achieve accelerated behavior change and drive rapid sales of quality verified solar lighting products

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eC2: Lighting Africa – Market Research on Off-grid Lighting in Tanzania

Deadline: 18-Oct-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)

Lighting Africa is a joint World Bank/IFC program launched in 2007 to accelerate the solar-energydevelopment of markets for modern off grid lighting and energy products in Africa where majority of the population use expensive, hazardous and low quality fuel- based lighting products. The program was piloted in Kenya and Ghana but has now been replicated in 10 countries across Africa (including Tanzania) and Asia.

Tanzania has continued to face grid expansion challenges with the Ministry of Energy and Minerals estimating 40% of the countries total population and only 10% of rural households have access to electricity.

The program is seeking a market research firm to assess the development of the solar off-grid lighting market in Tanzania covering but not limited to: the supply chain (retailers) carrying the products; their penetration in the rural market; estimated market share of quality verified products; an overview of the after sales service structure; and innovative business models e.g. Pay-As-You-Go (PAYGo) etc. that are in the market.

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Two eC2 Tenders: Lighting Africa: Consumer Education Below/Above the Line in Tanzania

Deadline: 29-Aug-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)

Lighting Africa, a joint World Bank/IFC program aims at helping address the lighting light-bulb-297489_640needs of consumers who rely predominantly on fuel-based kerosene lamps and candles by enabling them gain access to non-fossil fuel-based, low-cost, high-quality, safe, and reliable lighting products.

The Lighting Africa, Tanzania program has identified consumer education as a critical component in developing the market for off-grid lighting products in Tanzania. The consumer education initiatives will include an above-the-line campaign through a broad range of marketing and public awareness activities including TV, radio, print media, out-of-home, social media and mobile advertising etc designed to reach consumers and create behavioral change.

The consumer education initiatives will also include below-the-line consumer engagements such as consumer activations, stakeholder events, roadshows, direct marketing, and digital activation activities etc designed to reach consumers and create behavioral change.

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eConsultant2: Lighting Africa: recruit, train and mentor women entrepreneurs in rural Kenya

Deadline: 03-Mar-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)

Following the success of the Lighting Kenya pilot program, the Lighting Kenya II program alcdsb-environmental-education-wiki-licensed-for-non-commercial-use-1051x1050is currently implementing its activities through leading MFIs and with the support of quality-verified product manufacturers across rural Kenya to support last mile distribution of off-grid lighting solutions. To support this, the Program is procuring a firm to strengthen the role that women play in the supply chain for off-grid lighting products in rural Kenya through a ‘light-touch’ entrepreneurship development and mentorship support package.

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