eC2: Lighting Africa Kenya II Above the Line Consumer Education Campaign

Deadline: 15-Nov-2017 at 11:59:59 PM (Eastern Time – Washington D.C.)

Objective: IFC is soliciting proposals from marketing communications firms to develop aledlampen
7-month consumer awareness above-the-line (ATL) strategy and design for Lighting
Africa Kenya II’s consumer education campaign in Kenya targeting the different relevant segments. This ATL strategy will primarily involve the choice, selection and media placement in appropriate channels for the program’s consumer education campaign to support its current target market and clients.

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eC2: Lighting Africa – PAYG Market Attractiveness Index

Deadline: 12-Sep-2017 at 11:59:59 PM (Eastern Time – Washington D.C.) solar-energy

IFC has supported development of the off-grid sector through a series of programs including Lighting Africa. To help broaden the reach of the PAYG business model, IFC is seeking the services of a firm to develop a Market Attractiveness Index that will provide PAYG companies with a diverse set of variables and market related information to inform their market expansion strategies for numerous countries in Sub-Saharan Africa. The Index will provide the necessary strategic framework for decision-making about market entry into new countries in Sub-Saharan Africa.

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eC2:Lighting Africa, Nigeria – Consumer Education: Digital Marketing

Deadline: 21-Nov-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)
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Following the successful launch of the program in Nigeria in March 2015, a pan-Nigeria consumer education campaign commenced with the objective of increasing awareness and adoption of solar lighting products in Nigeria. An assessment of the impact of the campaign revealed growing awareness of solar lighting products. The Lighting Africa, Nigeria Program has observed the increasing importance of digital marketing as a vital piece in the communication mix and is now seeking a marketing firm to deliver a high-impact consumer education campaign that builds on initial digital activities and amplifies the ATL and BTL efforts to achieve accelerated behavior change and drive rapid sales of quality verified solar lighting products

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eC2: Lighting Africa – Market Research on Off-grid Lighting in Tanzania

Deadline: 18-Oct-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)

Lighting Africa is a joint World Bank/IFC program launched in 2007 to accelerate the solar-energydevelopment of markets for modern off grid lighting and energy products in Africa where majority of the population use expensive, hazardous and low quality fuel- based lighting products. The program was piloted in Kenya and Ghana but has now been replicated in 10 countries across Africa (including Tanzania) and Asia.

Tanzania has continued to face grid expansion challenges with the Ministry of Energy and Minerals estimating 40% of the countries total population and only 10% of rural households have access to electricity.

The program is seeking a market research firm to assess the development of the solar off-grid lighting market in Tanzania covering but not limited to: the supply chain (retailers) carrying the products; their penetration in the rural market; estimated market share of quality verified products; an overview of the after sales service structure; and innovative business models e.g. Pay-As-You-Go (PAYGo) etc. that are in the market.

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Two eC2 Tenders: Lighting Africa: Consumer Education Below/Above the Line in Tanzania

Deadline: 29-Aug-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)

Lighting Africa, a joint World Bank/IFC program aims at helping address the lighting light-bulb-297489_640needs of consumers who rely predominantly on fuel-based kerosene lamps and candles by enabling them gain access to non-fossil fuel-based, low-cost, high-quality, safe, and reliable lighting products.

The Lighting Africa, Tanzania program has identified consumer education as a critical component in developing the market for off-grid lighting products in Tanzania. The consumer education initiatives will include an above-the-line campaign through a broad range of marketing and public awareness activities including TV, radio, print media, out-of-home, social media and mobile advertising etc designed to reach consumers and create behavioral change.

The consumer education initiatives will also include below-the-line consumer engagements such as consumer activations, stakeholder events, roadshows, direct marketing, and digital activation activities etc designed to reach consumers and create behavioral change.

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eConsultant2: Lighting Africa: recruit, train and mentor women entrepreneurs in rural Kenya

Deadline: 03-Mar-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)

Following the success of the Lighting Kenya pilot program, the Lighting Kenya II program alcdsb-environmental-education-wiki-licensed-for-non-commercial-use-1051x1050is currently implementing its activities through leading MFIs and with the support of quality-verified product manufacturers across rural Kenya to support last mile distribution of off-grid lighting solutions. To support this, the Program is procuring a firm to strengthen the role that women play in the supply chain for off-grid lighting products in rural Kenya through a ‘light-touch’ entrepreneurship development and mentorship support package.

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eConsultant2: Lighting Africa: Retail Channel Development in Nigeria

Deadline: 01-Mar-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)

The Lighting Africa Nigeria Program now seeks to engage a Consulting firm starting April 2016 for a period of 12 months with the opportunity for follow-on work based on performance, to: solar-energy

1. Identify, pre-qualify and recruit potential retail channel members that will stock and retail solar products.

2. Assign a team of Retail Market Developers who will:

  • Work very closely with IFC Business Development Consultant to execute point 1 across the targeted regions in Nigeria, and develop a comprehensive database of retailers, sub-distributors and wholesalers and identify new market segments.
  • Work with the IFC Business Development Consultant to develop and undertake continuous monitoring of the channels and recommend any improvements to enhance their performance.

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eConsultant2: Development of a Lighting Africa project for Somalia

Deadline: 16-Nov-2015 at 11:59:59 PM (Eastern Time – Washington D.C.)

The World Bank Group is seeking to recruit a consultant (firm) to perform a diagnostic study of the small solar off-grid and lantern market in light-bulb-297489_640Somalia/Somaliland.

The study will form an important part of designing a “Lighting Africa” project for Somalia/Somaliland, which will be a major vehicle for the World Bank Group for reaching IDPs, nomadic populations and other underserviced groups without access to lighting and modern energy.

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