eC2: Lighting Africa, Nigeria – Consumer Education: Below the Line Phase 3

Deadline: 03-Jun-2019 at 11:59:59 PM (Eastern Time – Washington D.C.) Solar-street-lights-in-Guinea1

Lighting Africa is a joint World Bank/IFC program aimed at helping 250 million people in Sub-Saharan Africa, especially rural, urban, and sub-urban consumers without electricity access to high-quality, safe and reliable lighting.
Launched in March 2015 and scheduled to end in June 2020, the Lighting Africa (Nigeria) Program has committed significant resources and worked closely with a range of key stakeholders to develop an off-grid energy market in Nigeria. The market is now in its early growth stage. As the program enters its final year, consumer education is focused on addressing the perception, knowledge and purchase barriers encountered by consumers. Accordingly, IFC is soliciting proposals from marketing communications firms to develop and implement a below-the-line consumer education program that builds on previous efforts to drive rapid consumer uptake of quality verified solar lighting products to at least 500,000 additional households in Nigeria by June 2020.

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