eC2: Lighting Africa Kenya II Above the Line Consumer Education Campaign

Deadline: 15-Nov-2017 at 11:59:59 PM (Eastern Time – Washington D.C.)

Objective: IFC is soliciting proposals from marketing communications firms to develop aledlampen
7-month consumer awareness above-the-line (ATL) strategy and design for Lighting
Africa Kenya II’s consumer education campaign in Kenya targeting the different relevant segments. This ATL strategy will primarily involve the choice, selection and media placement in appropriate channels for the program’s consumer education campaign to support its current target market and clients.


See full tender here: Lighting Africa Kenya II Above the Line Consumer Education Campaign

EConsultant2 website: https://wbgeconsult2.worldbank.org/wbgec/index.html

Tender notification:  #1252701

Assignment Countries:

  • KE – Kenya