eC2:Lighting Africa, Nigeria – Consumer Education: Digital Marketing

Deadline: 21-Nov-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)
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Following the successful launch of the program in Nigeria in March 2015, a pan-Nigeria consumer education campaign commenced with the objective of increasing awareness and adoption of solar lighting products in Nigeria. An assessment of the impact of the campaign revealed growing awareness of solar lighting products. The Lighting Africa, Nigeria Program has observed the increasing importance of digital marketing as a vital piece in the communication mix and is now seeking a marketing firm to deliver a high-impact consumer education campaign that builds on initial digital activities and amplifies the ATL and BTL efforts to achieve accelerated behavior change and drive rapid sales of quality verified solar lighting products


See full tender here: lighting-africa-nigeria-consumer-education-digital-marketing

eConsultant2 website: https://wbgeconsult2.worldbank.org

Tender notification:# 1231292

Assignment Countries:

  • NG – Nigeria