The Middle East and North Africa (MENA) region has some of the most important historical and cultural sites in the world, and stunning natural landscapes. Couple these incredible assets with the region’s famous hospitality and rich culinary traditions, MENA is an ideal destination to grow travel and tourism, and harness its power for development work. However, MENA is behind other regions in women’s agency, economic opportunities, workforce participation and more. This presents a unique opportunity to leverage tourism to bridge the gender gap in the region. Gender differences in unemployment rates are particularly exacerbated in the West Bank and Gaza, where the overall economic situation is bleak due to instability, and gender dynamics are and exacerbated by the conflict.