Deadline: 30-May-2017 at 11:59:59 PM (Eastern Time – Washington D.C.) 
The objective of this assignment is to deploy an alternative marketing solution, namely interactive text messaging marketing, based on a combination of behavioral research and data analytics. The firm selected will conduct deep-dive interviews and focus groups with both current and potential product users and analyze transactions patterns. Based on those findings, the firm will design a marketing campaign implemented through text messaging to Mobile Money clients.


Dakar, the capital city of 
economic isolation and violence closely linked. In Africa, close to 600 million people live within 90 minutes of violence. The issue of “
levels of competitiveness, Africa’s economies will not create enough jobs for the young people entering the job market, according to a report released today. If current policies remain unchanged, fewer than one-quarter of the 450 million new jobs needed in Africa in the next 20 years will be created.

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