eC2:Conversational two-way text message marketing for Mobile Money clients in Cote dIvoire

Deadline: 30-May-2017 at 11:59:59 PM (Eastern Time – Washington D.C.) Survey

The objective of this assignment is to deploy an alternative marketing solution, namely interactive text messaging marketing, based on a combination of behavioral research and data analytics. The firm selected will conduct deep-dive interviews and focus groups with both current and potential product users and analyze transactions patterns. Based on those findings, the firm will design a marketing campaign implemented through text messaging to Mobile Money clients.

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