Deadline: 30-May-2017 at 11:59:59 PM (Eastern Time – Washington D.C.)
The objective of this assignment is to deploy an alternative marketing solution, namely interactive text messaging marketing, based on a combination of behavioral research and data analytics. The firm selected will conduct deep-dive interviews and focus groups with both current and potential product users and analyze transactions patterns. Based on those findings, the firm will design a marketing campaign implemented through text messaging to Mobile Money clients.
See full tender here: Conversational two-way text message marketing for Mobile Money clients in Cote dIvoire
eConsultant2 website: https://wbgeconsult2.worldbank.org
Tender notification: # 1242334
- CI – Cote d’Ivoire