eC2: Design support for developing a Farmer Loyalty Program

Deadline: 25-Jun-2018 at 11:59:59 PM (Eastern Time – Washington D.C.)  ls-a-day-in-the-life-of-a-vegetable-farmer-in-lesotho-780x439

The International Finance Corporation (IFC), in collaboration with its global partners – Bayer AG, Netafim and Swiss Re – launched the Better Life Farming Alliance (BLFA) in April 2018. The objective of BLFA is to support smallholders sustainably improve farm yields and incomes and improve their lives. India is one of the countries covered under the BLFA where two projects are under implementation – in Uttar Pradesh and Jharkhand – for smallholder farm yield improvements. IFC and the BLFA partners are interested in developing a farmer loyalty program such that there are incentives or benefits for farmers to continue to engage with the BLFA partners. The farmer loyalty program should have a clear business rationale for the BLFA partners, as well as clear and articulated value for the farmers who choose to engage in BLFA projects. IFC is planning to recruit a specialized firm to design the farmer loyalty program for a pilot deployment with India BLFA farmers with potential to scale-up.

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eC2: CGAP Digital pension plan for Ghanaian cocoa farmers

Deadline: 12-Jul-2017 at 11:59:59 PM (Eastern Time – Washington D.C.) rwandan farmers

There are few financial solutions that address the need for long-term savings for low income people in Sub-Saharan Africa and that could provide a stable pension when they reach retirement age. In Ghana for instance, saving is largely done in savings groups such as the susu collection system, which offers little interest (and therefore does not protect from inflation) and requires payment of a typically expensive fee to the collector. Even more daunting are voluntary pension saving products, which require convincing and encouraging participants to save over a long period for a payout that is far in the future. CGAP wants to test pension plans tailored to cocoa farmers in Ghana that leverage the advantages of digital technologies to provide customers greater flexibility and incentives to create pension savings for themselves. CGAP is seeking technical services to structure and test a solution and identify relevant lessons to be shared widely in an open access format.

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