Deadline: 25-Jun-2018 at 11:59:59 PM (Eastern Time – Washington D.C.)
The International Finance Corporation (IFC), in collaboration with its global partners – Bayer AG, Netafim and Swiss Re – launched the Better Life Farming Alliance (BLFA) in April 2018. The objective of BLFA is to support smallholders sustainably improve farm yields and incomes and improve their lives. India is one of the countries covered under the BLFA where two projects are under implementation – in Uttar Pradesh and Jharkhand – for smallholder farm yield improvements. IFC and the BLFA partners are interested in developing a farmer loyalty program such that there are incentives or benefits for farmers to continue to engage with the BLFA partners. The farmer loyalty program should have a clear business rationale for the BLFA partners, as well as clear and articulated value for the farmers who choose to engage in BLFA projects. IFC is planning to recruit a specialized firm to design the farmer loyalty program for a pilot deployment with India BLFA farmers with potential to scale-up.
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