Deadline: 24-Jun-2019 at 11:59:59 PM (Eastern Time – Washington D.C.)
The proposed Laikipia Integrated Feedlot Scheme (LIFS)initiative seeks to improve the 
quantity and quality of livestock commodities produced in the county by the key value chain actors. More specifically, the LIFS project focuses on improved productivity across the red meat value chain from livestock production to slaughter, processing and access to markets.
The existing value chain in the county is however fragmented and characterized by limited coordination between the value chain activities and players, and disease control thus unable to compete directly in the international market with producers like Australia. For the Scheme to be bankable, preliminary findings inform of the need to focus on a differentiated product and targeting of high-value local and international markets. This assignment, therefore, seeks to engage an experienced consultant firm to develop a brand design and marketing strategy for export promotion of the products that will be produced in the LIFS value chain.
opportunity, flat yields and small farms. It’s true that Africa is still producing too little food and value-added products despite recent efforts to increase investment, and that agricultural productivity has been broadly stagnant since the 1980s as shown in the 
today’s agri-food system. Whether it’s today’s soil moisture, tomorrow’s weather forecast, or the price of rice in Riyadh, every bit of data can improve the efficiency with which the world’s 570 million farmers put food into the mouths of its soon-to-be eight billion consumers. Digital technologies are facilitating the flow of data through the food system, shrinking information asymmetries and fashioning new markets along the way. How can we ensure these new markets are appropriately contested, and the treasure does not end up in the hands of a couple of gunslingers? Is there a public sector’s role in generating and disseminating data that on the one hand encourages innovation and competition and on the other reduces opportunities for market capture? One place to look may be at the crossroads of internet and public goods.
been in the market for weather forecasts that help them decide when to plant and harvest to mitigate climate risks. Earlier this month, the 48th session of the Intergovernmental Panel on Climate Change delivered sobering news: the 
Netherlands for the World Bank 
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