The business of agriculture and food is driven by data, making it the treasure trove of today’s agri-food system. Whether it’s today’s soil moisture, tomorrow’s weather forecast, or the price of rice in Riyadh, every bit of data can improve the efficiency with which the world’s 570 million farmers put food into the mouths of its soon-to-be eight billion consumers. Digital technologies are facilitating the flow of data through the food system, shrinking information asymmetries and fashioning new markets along the way. How can we ensure these new markets are appropriately contested, and the treasure does not end up in the hands of a couple of gunslingers? Is there a public sector’s role in generating and disseminating data that on the one hand encourages innovation and competition and on the other reduces opportunities for market capture? One place to look may be at the crossroads of internet and public goods.
One of the encouraging signs that I pick up whenever I travel is the difference that technology is making to the lives of millions of marginalized people. In most cases it’s happening on a small, non-flashy scale in hundreds of different ways, quietly improving the opportunities that that have been denied to remote communities, women and young people for getting a foot on the ladder.
And because it is discreet and under the radar I dare as an optimist to suggest that we are at the beginning of something big – a slow tsunami of success. Let me give you some reasons why I believe this.