Sugar-Sweetened Beverages (SSB)[i] are a well-recognized adversary in the fight against 
obesity and the quest for better public health. Interest in discouraging consumption through higher taxes is growing as more jurisdictions impose them and as we learn more from their experiences. Sugar-sweetened beverage taxes are one of three taxes for health highlighted in a recently published report by the Task Force on Fiscal Policy for Health.
obesity and the quest for better public health. Interest in discouraging consumption through higher taxes is growing as more jurisdictions impose them and as we learn more from their experiences. Sugar-sweetened beverage taxes are one of three taxes for health highlighted in a recently published report by the Task Force on Fiscal Policy for Health.Many are asking: are taxes on sugar-sweetened beverages are really a sweet deal? Does such a tax enable policy makers to improve health outcomes by reducing unhealthy consumption? And does it help generate additional tax revenue for more spending on human capital?
positive results in the short term but somehow fail to be sustained over time. This is why the experience in Guatemala that we are about to describe is worth paying attention to. In short, it shows that behavioral insights can lead to lasting change.
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