Thinking Inside the ‘Box’: Pakistan Turns to Education TV During COVID-19

Story Highlights

  • In response to the COVID-19 pandemic, Pakistan quickly deployed the federal program TeleSchool for Pakistani students, and the provincial program Taleem Ghar for students in Punjab.
  • Viewership of these two initiatives was high during the first six months due to leveraged resources and stakeholders and a phased roll out approach, although awareness and use decreased right after.
  • Key challenges include improving student engagement, enhancing lesson content, increasing viewership, and leveraging TV lessons beyond the pandemic as part of blended learning.