eC2: Market Research for Digital Financial Services in Cameroon

Deadline: 04-Jul-2017 at 11:59:59 PM (Eastern Time – Washington D.C.)

Under The Partnership for Financial Inclusion, IFC is assisting a mobile networkIFC and the Dutch operator (MNO) in Cameroon to expand their existing customer segment to new clients and markets. IFC is supporting the MNOs plans to implement an expansion and financial inclusion strategy with research to identify opportunities in the market that will help the MNO develop the best products to service its customer base. IFC is looking for a market research firm (Consultants) for this research assignment on mobile money and access to finance in Cameroon. Consultants will be hired to conduct desk research, data collection and analysis on customer needs and preferences for financial services and the extent to which these needs may be met through mobile money. The market research will also involve a competitor analysis, agent profiling, customer segmentation, and product assessment. The goal is to identify and quantify the potential customer base in the Cameroonian market.


See full tender here: Market Research for Digital Financial Services in Cameroon

eConsultant2 website: https://wbgeconsult2.worldbank.org

Tender notification: # 1245662

Assignment Countries:

  • CM – Cameroon

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