Lighting Kenya II is targeting deeper penetration in the remote, last mile market segment by engaging MFIs among other partners as a channel to reach unelectrified communities. Consumer education and specifically, below-the-line engagements such as consumer activations, stakeholder events and forums etc, designed to reach rural consumers and create behavioral change is a critical component for the program to achieve its objectives.

The scope of work will include to:

– Develop a clear BTL strategy and implementation plan for Lighting Africas experiential-driven consumer education campaign in Kenya;
– Provide recommendations for specific activities;
– Execute the plan and undertake regular reviews to align the plan with the dynamic environment.

See full tender here: Lighting Africa, Kenya – Consumer Education.

Expression of Interest Deadline: 12 March 2015.