Pitching to the choir: How gender-sector bias affects investment decisions

Imagine you are chatting with an entrepreneur who is eager to grow their business — confident, well-prepared, numbers in hand. The idea is solid, the plan convincing. You think about product-market fit, weigh operational risks, and start forming an impression of the venture.

Now pause for a moment. Would your view of the business change if the person pitching it were a man — or a woman?

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