eC2: Lighting Asia – Bangladesh Consumer Education and Outreach Campaign Evaluation Audit

Deadline: 15-Mar-2017 at 11:59:59 PM (Eastern Time – Washington D.C.)light-bulb-297489_640

The objective of this assignment is to probe and develop in depth understanding of the impacts of the Surjobati campaign in creating knowledge, understanding and appreciation of quality verified off grid lighting products as a viable solution to the lighting needs of off-grid or semi off grid population of Bangladesh. Specific parameters that the impact assessment would be done on are a) Reach of the campaign and b) Effectiveness of the campaign. Continue reading

eC2: Lighting Asia Bangladesh Consumer Education and Outreach Campaign

Deadline:  07-Sep-2016 at 11:59:59 PM (Eastern Time – Washington D.C.)

Lighting Asia -Bangladesh is designed to counter market spoilage by promotingsolar-energy internationally accepted quality standards. It also works to remove tariff and non-tariff market entry barriers. The program also undertakes market research to generate market intelligence on market size, consumer preferences, access to finance, distribution channels etc. Low consumer awareness on high quality, affordable, solar-powered lighting products and appliances has been identified as a constraint to the uptake of clean lighting alternatives, and therefore a hindrance to the development of the off-grid lighting market in Bangladesh.  The Lighting Asia Bangladesh team is now looking for an agency to implement its Consumer Education and Outreach Campaign.

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