Not a day passes without us being bombarded by the rapidly evolving medical literature and media on the hitherto unknown COVID-19. Rightfully so, as we now have an outbreak with more than 100,000 cases confirmed globally.

Yet, I cannot help but wonder how the general public is dealing with such an onslaught of information, if I, as a trained physician, epidemiologist and a global public health practitioner, find it too much to take in and digest. How do we expect a lay person to sift through it all, separate the chaff from the grain, avoid fear mongering  – No, you do not get COVID-19 if you receive a package from China, or eat in a Chinese restaurant –  and stick with the most relevant information and the essentials for behavioral change? This is ultimately what counts the most:, arming people with the right messaging and instructions for compliance with the science-based best practice. With local community transmission in about 20 countries across several regions of the globe, we must ask ourselves could we have done better?

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