Deadline: 11-Nov-2019 at 11:59:59 PM (Eastern Time – Washington D.C.)
Develop an informed, regionally effective communications strategy and tactical plan (in writing) by: Researching and mapping which tactics are the most suitable for the market/region/audience. Organizing and facilitating meetings and/or workshops between TFWA Program communications focal points and representatives of various institutions with an interest in the regions trade facilitation agenda to inform its approach. Ensuring the strategy and plan incorporate priorities of the various TFWA Program stakeholders while also ensuring consistency with TFWA Program objectives, targets, and communications guidelines and graphic standards. Seek approval for the above strategy and plan and rework the approach as needed.
Execute the approved tactics to Bank-level standards.
Provide ECOWAS/UEMOA with the tools required to take over and implement the communications plan in the long term.
Produce progress reports at agreed intervals (per each task order).