What the world thinks, and why it matters

Ah, to be a scientist or a doctor. Then, you could walk the streets with your head held trust-3.jpghigh! Maybe not so much, if you’re an advertising executive. This, according to a new IPSOS global poll that looks at how different professions are trusted in 23 countries.

Overall, the latest news on trust differs profoundly across constituencies, countries, and the globe; hence, it’s almost impossible to conjure up one narrative about trust. For instance – to say with certainty that trust is up, or down, or just remaining fairly consistent over time, does not allow for enough nuance related to gender, country, and socioeconomic variables. There is also evidence of dramatic differences between decision makers and the general public.

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