MTV Shuga Soap Opera Turns Edutainment into a Tool to Fight HIV and Gender-Based Violence

  • A study in Nigeria finds that young people who watched MTV Shuga were twice as mtv-feature-story-family-picture-780x439likely to get an HIV test.
  • Chlamydia infections dropped by 58% among women.
  • The show is an example of “edutainment” – the use of mass media to educate people and promote positive behavior change

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