Getting to zero traffic fatalities: What will it take?

pe-bus-to-barranco-geraint-rowland-flickrWe must stop deaths on the roads. No one would argue with that, of course. But for us who live in Peru and many other developing countries, the importance of making road safety a global development priority really hits home—especially after a string of dramatic crashes that have made headlines across the country.

Last February, a bus fell to the bottom of a 200-metre ravine and left 45 dead in Arequipa, including several children. A month before, the country witnessed its deadliest traffic crash on record when a bus plunged down a cliff in Pasamayo, just north of Lima, killing some 52 people.

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