Deadline: 31-Oct-2017 at 11:59:59 PM (Eastern Time – Washington D.C.)

Objective: To this end, IFC will recruit a marketing/communications firm to design and implement a campaign to educate consumers about the opportunities that quality-verified off-grid solar products present, and assist them in making informed purchasing decisions. The main objective of the campaign is to increase sales of high-quality solar products, to support creation of a sustainable commercial market for these products in Myanmar. The campaign should reach rural consumers primarily, as well as urban consumers at the township level and other stakeholders such as urban-migrated family members of villagers, through a broad range of marketing and public awareness activities tailored to address the specific needs of low income households. The campaign will include multiple delivery channels, drawing on the experience from other Lighting programs and adapting them to the Myanmar market.

See full tender here: Marketing and Communications Firm – Lighting Myanmar Consumer Education Campaign

EConsultant2 website: https://wbgeconsult2.worldbank.org/wbgec/index.html

Tender notification: #1251269

Assignment Countries:

• MM – Myanmar