Can you make a #Loop4Dev?
Ever notice how cities can really encapsulate many of the things that make life enjoyable? Green spaces to enjoy the outdoors, access to jobs, affordable housing for all, a well-connected public transportation system, access to healthy food, schools for all children, and so on. Some cities achieve this better than others, but creating a city that works for all of its citizens can be a challenge for governments and communities alike.
Why? Let’s look at some numbers: Up to 1 billion people living in slums in the cities of the world are in need of better services; Cities consume 2/3 of the world’s energy and account for 70% of greenhouse gas emissions; 66 out of 100 people will live in cities by 2050, which tells us the global population is becoming increasingly urban.
Every city is a work in progress in this sense and for organizations like the World Bank, cities offer opportunities to help people raise themselves out of poverty. With so many people concentrated geographically, it’s possible to make improvements that benefit many, and with investments across multiple sectors in cities, governments can really make an impact on the lives of their citizens.
So, with this in mind, we have launched a new social media campaign – the #Loop4Dev Boomerang Challenge – to raise awareness about how cities can be a major driver in ending poverty. We’re challenging all of you creative social media mavens to show us what makes a city inclusive, resilient, livable, and sustainable in a Boomerang!
What’s a Boomerang? It’s a mini video that plays in a loop and is fast becoming a major form of creative expression on Instagram.
- Install the Boomerang app on your smartphone – press a button and the app does the rest!
- Post your Boomerang on Instagram (don’t forget to make your account public);
- In your caption, tell us how the Boomerang shows a city that works for its people;
- Use the hashtag: #Loop4Dev, and you can also add the hashtags #ItsPossible, #EndPoverty and #boomerangoftheweek.