eC2: Brand Design and Marketing Strategy for Export Promotion – Laikipia Integrated Feedlot Scheme (LIFS)

Deadline: 24-Jun-2019 at 11:59:59 PM (Eastern Time – Washington D.C.)

The proposed Laikipia Integrated Feedlot Scheme (LIFS)initiative seeks to improve the untitledquantity and quality of livestock commodities produced in the county by the key value chain actors. More specifically, the LIFS project focuses on improved productivity across the red meat value chain from livestock production to slaughter, processing and access to markets.
The existing value chain in the county is however fragmented and characterized by limited coordination between the value chain activities and players, and disease control thus unable to compete directly in the international market with producers like Australia. For the Scheme to be bankable, preliminary findings inform of the need to focus on a differentiated product and targeting of high-value local and international markets. This assignment, therefore, seeks to engage an experienced consultant firm to develop a brand design and marketing strategy for export promotion of the products that will be produced in the LIFS value chain.

See full tender here: Brand Design and Marketing Strategy for Export Promotion – Laikipia Integrated Feedlot Scheme (LIFS)

eConsultant2 website: https://wbgeconsult2.worldbank.org/wbgec/index.html

Tender notification: # 1263263

Assignment Countries:

  • KE – Kenya

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